This paper examines the influence of neoliberalism on the design, development, and delivery of a Sport for Development (SFD) programme in the United Kingdom and is the first to do so using an empirical case study globally focusing on military veterans.
Drawing on an 18-month ethnography, this study reveals the neoliberal pressures faced by individuals working in SFD in relation to achieving programme aims, developing productive partnerships, and shaping delivery approach. We argue that the neoliberal context, within which this SFD programme is operating, limits the potential of such programmes to achieve their social justice objectives and the possible scope of their impact. Less attention should be placed on quantifiable measures and performance frameworks, and those working in SFD should challenge the neoliberal structures that limit their necessary and important work. We call for SFD programmes and staff to adopt alternative and sustainable approaches that allow them to address complex objectives, demonstrate this in participatory and innovative ways, and maintain productive partnerships. This paper offers an empirical example of the broader social forces limiting the potential of SFD for achieving their stated aims, and the novel policy challenges experienced by staff as they work to navigate neoliberal pressures and expectations.
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