The issue brief, the third of a series by the Sports and Society Accelerator, explores the dynamics of creating an active workplace in India.
The recent surge in white-collar jobs in urban India coincides with a growing, inactive population. Extended work hours, long commutes, limited opportunities to be physically active, and time constraints have led to a significant rise in sedentary behavior.
This brief explores evolving workplace dynamics and lays the foundation for proactive interventions by individuals, companies, and policymakers to meaningfully integrate sports and physical activity (SAPA) into India’s workplaces.
While we acknowledge the diversity of work patterns and trends (e.g., physically laborious work, rising work-from-home, etc.) in India, our focus is on urban white-collar offices given their substantial contribution to sedentary behavior.
About SSA: The Sports and Society Accelerator is a public-spirited, independent, not-for-profit organization working to shape the world around us through sports and physical activity (SAPA). Its focus is on actionable policy and regulatory guidance and recommendations, data-led research, proofs of concept, projects and programmes, and assistance and advisory services to stakeholders and partners.
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