The Generation Amazing Foundation (GA) is a human and social legacy focused organisation that launched in 2010 during Qatar’s successful bid for the 2022 FIFA World Cup. GA operates its sport for development programs in alignment with the United Nations Sustainable Development Goals and Qatar’s National Vision 2030, to promote sustainability, inclusion, and gender equality. GA’s unique methodology utilises the power of sports to impart crucial life skills, including communication, leadership, teamwork, and compassion to youth and communities in need across the globe. Since its launch, the GA, in collaboration with key partners, has reached and positively impacted over 1 million lives in 75 countries and counting.