‼️ Football x Technology x Social Impact ‼️
Being an activist at heart, fueled by creativity, and driven by a passion for building things, I thrive in creative environments where creating value is what really matters.
FOOTBALL FOR GOOD
I co-founded the Bonito Foundation, a non-profit organization that empowers people and organizations using football as a force for positive social change. Football is The Beautiful Game, and we play for peaceful, sustainable communities and happier, healthier lives.
DIGITAL CREATIVE
Since 1999, I've turned expectations, requirements, research, data, and sometimes just plain guesses into digital products.
My expertise lies in User Experience (UX), Strategy, and Product Management — I love what I do and know how to create digital success stories, from applications to websites, campaigns, design systems, APIs, and more. Having a technical background, I possess solid technical skills and play just as well with engineers as designers.
YOUTH FOOTBALL COACH
5-6 times per week, all year around, I coach some fantastic players in the U13 team at the BP Fotboll Girls Academy. My general focus is on children between ages 8 and 15 within girls' and women's football. I've got a UEFA C and have studied at the Barcelona Innovation Hub and the TOVO Institute, and I'm currently (2024–2025) studying the Expert in Youth Football program at MBP School.